Tanqueray
Sevilla Orange
For the national launch of Tanqueray’s Sevilla Orange expression, RiTE partnered with director TK McKamy to create a vibrant, retro-inspired spot starring Joe Jonas. The goal was to capture the playful spirit of the brand while evoking the bright, citrus-forward energy of the new gin.
Set against a stylized throwback aesthetic, the film blends bold color palettes, rhythmic camera movement, and lively performance to create a playful summer ride. Joe Jonas leads the journey through a world of sun-soaked visuals and upbeat momentum that mirrors the refreshing character of the Sevilla Orange flavor.The result is a spirited campaign that balances vintage flair with modern polish, delivering a visually bold introduction to one of Tanqueray’s most vibrant releases.
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